Thus when he demands to come for an eye test, the business will be positioned as a reliable and professional place, which will provide him only with the product that suits him best and only if necessary. In addition, the consumer will feel positive feelings towards the business, even without knowing why - this is where the magic is created. Almost none of us can say with certainty why he feels a positive emotion towards a certain brand. This is rooted in the subconscious of the brain and is related to the thrills and subconscious connections we make between the brand and the emotions we experienced in connection with it.
When McDonald’s sells us party, joy and family, it knows that when we see its famous m logo, our subconscious will make the connection between the positive feelings we felt when Special Database we were exposed to its advertisements and the brand itself. We may even smile in front of the giant sign without knowing why, or even without feeling it ourselves. Business branding is a key step for content marketing success Branding is the basis of success also in viral marketing and in fact in almost any marketing strategy and in particular, marketing through content. A brand is the set of values identified with the business, the organization or the product.
McDonald’s doesn’t sell hamburgers, it sells an experience. Feelings of joy, family, friendship, etc. are what connect millions of buyers to the successful brand. Are all of these really in the company’s industrial hamburger? Doubt. But professional and invested branding has brought the company to a situation where just looking at the logo is enough to evoke these emotions and its business success in its target audience. McDonald’s is indeed a ‘super brand’, a huge commercial corporation, but in our era every business, even the smallest, must adopt the brand concept and become a brand itself. This does not mean that a huge investment and aggressive advertising like that of the hamburger company is required.