Mother’s day is not only a date of tenderness and a moment to give gifts to those who dedicated their lives to taking care of us, but also a great profit opportunity for e-commerce. A survey carried out by all in in partnership with opinion box shows the purchase intention of brazilian consumers for this year date and the numbers are encouraging. About 76% of consumers say they intend to go shopping on mother’s day, while 13% are still in doubt whether or not to spend on that date.11% say that buying on the day is not in their plans and their main reason is the economy. For 10% the reason for not buying on the date is because they are not in the habit of giving gifts on the period.
Price research speaking of consumption habits, the survey also brought interesting data about who usually invests in the data. Many consumers are attentive to phone database prices and usually research prices and products. About 49% of consumers say they search both online and offline. Search in advance despite having a reputation for buying at the last minute, brazilian consumers like to plan their purchases and research well in advance to find the perfect gift and save money. Thus, 38% of those interviewed say that they started looking for better prices in april.29% say they usually start their search for better payment terms two weeks in advance and 16%, about a month before, for example.
Therefore, the consumer has an eye on prices and this requires a lot of transparency from the stores during the period. Only 15% say they stop worrying about the present in the same week as the celebration. When it comes to leaving it for the last day, the number drops dramatically, being only 2%. Where does the consumer look for deals? As for the channels, those looking for products online have some preferences.38% of consumers say they prefer to search directly on a company’s website. This shows us how relevant it is to have your own website, as this guarantees more security for the customer. Starting from zero how to sell online with a virtual store.