Local businesses now have a new way to compete in the SERPs with Google Posts Local Business Cards. This is a new test that allows businesses to post content directly to Google’s search results that look like scrolling maps. Google Local Results Escape Pod Comics Customer reviews Is there a feeling of confidence as important as knowing that you have made a customer happy You quickly skim through your positive customer reviews on Yelp or a customer sends you an email bragging about their recent dining experience and you just know they’re thinking Wow. This company succeeded. The blatant proclamation positive customer reviews are fantastic. Any positive action a customer takes to make your business sound amazing is fine in my book. If you have one every day I recommend it. Advertising Continue reading below A survey conducted by Dimensional said positive online reviews influenced their buying decisions while said negative reviews impacted their decisions.
Also review signals can help you rank higher in Google’s local algorithm and now that you no longer need a Google account to write reviews on Google I expect to see the impact of these reviews continue to increase. Even Moz previously found that review signals accounted for . of the local ranking cake. Believe it or not reviews are usually the first interview local searchers will see on their desktop Singapore Phone Number List mobile or tablet. Think Yelp Google My Business UrbanSpoon TripAdvisor. Consumers scour these reviews for the positive and the less positive. Maintaining these reviews on a regular basis is extremely important not only for SEO purposes but also for the consumer experience. Below are some tips you need to make your reviews more userfriendly and less stressful. Always act natural and make each response unique to each client. Respond to reviews within hours. Personally I keep track of all requests on a spreadsheet for later review.
Take a deep breath and respond to negative reviews in a calm and respectful manner. Don’t delete them unless they follow your brand guidelines. HelpScout offers great advice on how to handle angry customers. Advertising Continue reading below You need to tell customers where they can post reviews. Most consumers don’t know where you are listed or even how to leave a review so walk them through this process. Try these simple tips List your business in major directories Google Local Yelp Foursquare Citysearch Use this very useful review document generator from Whitespark and Phil Rozek that guides you to get reviews on Google. Add your review profiles to your website. Here is an example from Tribeca Salon. Google Local Search ResultsTribeca Salon Ask for a Find us on Yelp sticker. Write a personalized email campaign asking customers to write a review. Check out this example from Fig Flower. Along with getting reviews from major SEO sites maintaining your reputation on social media is a great way to boost local SEO. Sites like YouTube and Twitter can help you with local content.