Also essential as long as there is a sufficient volume of data, implement bid adjustments at the device, demographic or location level, whenever necessary. shoestring budget It may be that initially we have not correctly defined the budget that we allocate to each of our campaigns, and that they consume more than we had anticipated, with the campaign appearing as Limited by the budget . In a way, it is discouraged, since when a campaign is limited by budget we are not controlling exactly what searches we appear in. If we have a campaign with different performing ad groups something that would not be appropriate either.
The worst performing ad groups may end up consuming most of the budget. Thus, they would be reducing the performance of those that work best the bids . Summary in figures of the improvements in the structure of Google Ads campaigns The objective of this post was to illustrate Europe Cell Phone Number List a process of structuring our search campaigns in Google Ads. Now, to expose the advantages of a good campaign structure, we will show with a real example the change from a quite inefficient or poorly optimized campaign structure to one that includes the different topics covered.
We will start with the results that were being obtained with its original structure results If we highlight the most relevant metrics, they are the following Conversions CPA € . Average CPC € . CTR . Conversion rate . And we compare it with the results obtained in the same period after a consequent restructuring and optimization results Highlighting the most relevant metrics after the restructuring Conversions CPA € . Mean position Conversion rate . As a result, we were able to maintain conversion volume, reduce CPA by , slightly improve their average position, and also reduce average CPC by.