With the stats to back it up, it’s easy to see that inbound marketing works, but what makes it so effective? We already know a little bit about how inbound marketing meets the users needs, but it’s important to think about the process a person goes through when they’re looking to make a purchase. First, they realize they have a problem, then they do research about how to solve it by searching online. From there, they look into products that may help them, and then they may do more research about the brands offering these products. Finally, armed with all of this knowledge, they are ready to make a purchase.
So as a company, you want to create content that helps them every step of the way, like we described the buyer’s journey stages earlier in this article. An example of how Phone Number List content enables inbound marketing Imagine a customer is looking for a dry skin remedy. They may search for terms like “how to heal dry skin”, “best dry skin cures”, or “how to prevent dry skin”. And let’s say that your company offers a great moisturizer. It may make sense for you to create blog articles that address each of the searches a customer may conduct.
Each of these blog posts would offer information that answers the searcher’s initial question, with maybe a small plug for your product at the very end, or a call to action asking them to learn more about your products by clicking a link, or subscribe to your list by entering their email address. This means that customers in the research phase will find your articles, and a seed will be planted in their minds. They may remember your brand down the line, or they might give you a “like” on social media, or they might even sign up for your email list. From there, the customer will be looking into what products may solve their dry skin problem.