Beauty Inu website on Strikingly is female, because it sells dresses for women. beauty inu Image taken from a Strikingly user’s site However, there are situations where it is difficult to assess your demographics. If we talk about online payment systems, such as credit cards, it can concern everyone. It can be anyone from any country and of any socio-economic background. In these situations, the website color scheme does not take gender into account.
You can use color to create an emotional connection with customers. For example, the color red would bring panic, so it would be the wrong choice. Blue will generate trust and brown will create addiction, so both choices will be ideal. 2. Color combinations Now that you understand your background remove service audience, you need to choose the right color combinations within your website color scheme. You need to choose the correct color scheme, using a color palette or the color combinations you want to implement on your website. This is where the concept of the color wheel comes in.
In 1666, Isaac Newton laid the foundations of color theory. It helps you understand the interaction between colors. Color combinations are crucial in making your website attractive. To bring a source of attraction to your website, you need to understand the shades of color. You also need to understand why the colors match effectively. The color combinations are composed of the following elements: Complementary colors Divided colors Triad and tetradic colors Analogous colors monochromatic color website color Image taken from Strikingly.