Understand which type of content works best on each platform. For example, Twitter is good for promoting new content. Facebook is good for engaging your audience in discussions and surveys. Pinterest is excellent for sharing images. Of course, a smart content marketer is also aware of the dangers of digital sharecropping — and not afraid to warn clients. In addition, “don’t waste time delivering content where your audiences don’t actually want you to be,” writes Kristina Halvorson and Melissa Rach, authors of Content Strategy for the Web. Know where your audience hangs out. And get their permission to interact.
Subscription assets Content marketers philippines photo editor understand the need for building subscription assets, including email subscriber lists and private community memberships. Not only will they be responsible for writing the content for these subscription models, but they may also need to have a firm understanding of how each one works — or even have the ability to manage, measure, and monitor each model. For example, a small business might assign the responsibility of writing, editing, uploading, monitoring, and measuring the emails for their email marketing campaigns to just one content marketer. So, dear content marketer, prioritize wisely. Otherwise, you’ll spread yourself too thin.
Stay one step ahead of your customers’ desires Let me end with a quote from Catherine the Great, who took sole control of Russia in 1762 after deposing her husband, Emperor Peter III: “One must govern in such a way that one’s people think they themselves want to do what one commands them to do.” The 48 Laws of Power, “to do this she had to be always a step ahead of their desires and to adapt to their resistance.” Now, while Catherine the Great is talking about governing citizens, the core concept here is leadership. Thus, I think this advice applies equally well to the content marketer, who is, in a sense, a leader — a leader of content.