The two images below are essentially the same friends celebrating over a meal. Yet we instinctively differentiate between these two images. Stock photo comparison Left Shutterstock ; Right James Morley (via Flickr ) Left Shutterstock ; right James Morley (via Flickr ) At the top, the image has been artificially lit and painstakingly composed. The ladies are perfectly well manicured and no one has touched their plate. The protagonists were paid to smile, not to eat. On the other hand, the image below is a little fuzzy, dark and not very well framed. However, it exudes a warm atmosphere. This photo captures a moment; no one posed.
Which of these images do you identify with? If that’s not photo retouching service enough to make up your mind about stock images, read Tommy Walker’s article on stock photography. He shows how the image of a young girl ended up on the commercial supports of eight different companies. Where is the message? David Ogilvy, “the father of advertising”, conducted a study to find a possible correlation between images and sales. The results show that an image unrelated to the content can reduce readership and therefore have a negative effect on sales. Quite simply because the consumer does not react. Images should have a specific purpose. I recently saw the image above while researching where UPS was at with routing my package.
I immediately wondered what the connection was. Of course, I noticed after a few seconds that the presence of the garland of lights. But these do not particularly represent Christmas for me. I know people who decorate their apartments with this type of lighting all year round. I imagine this lady is waiting for a package. I’m still not sure. UPS website This is less than ideal as a result, neither for me nor for UPS. Make sure the images you choose enhance understanding and aren’t just there to take up space. Practical Guide Now that you know , here are some quick and easy ways to fix it Find high resolution images and use only those. If you can’t find one, prefer a graphic or an illustration. Not only will your site gain in originality, but also in quality. Learn how to optimize your images for the best quality without slowing down your site’s loading speed.