Including the use of artificial intelligence within the spectrum of social media marketing will always be a contentious position; Well, within the organic growth of followers and the increase in the influence of brands; there are users who see the use of bots in digital marketing as an excessive advantage over more modest competitors. However, given the reduction in service costs that this type of tool has had, it has become commonly used by users to position themselves. Bots have multiple functions of use for your successful marketing: Information management. They can be used as administrators and organizers of required information, in addition to the data sharing process in a simple way. Reservation and comparison of services and products online.
Due to the ease with which they process information, their predictive use may be at the service of general usage pages to allow them to direct user interests to their websites. Customer service. Through services such as the chatbot, they are able to provide a very interesting informative and Mobile Phone Number empathetic service capable of revolutionizing this edge of marketing. Mining information. Its facility to obtain information from potential clients is abysmal; In this way, its most effective use in recent times has been in this area. Whether on political marketing with experiences like those of Facebook and Cambridge Analytica or on more commercial issues; its ability to create databases and analyze them to later transform them into high-impact advertising campaigns is undoubtedly one of its most positive externalities.
Taking into account that its uses are unlimited and that the cost of the service is more accessible with each passing day; The marketing community has become closer to this type of tools, and it is common that their advertising use has more SMEs or initial ventures grouped every day. This trend tends to grow more every day, since the companies that are dedicated to bots optimize them technologically; providing them with an expansion of the field of analysis and interactive responses, since the progress of bots does not seem to stop with the progress of marketing. Strategies and figures for the use of Bots in digital marketing Clients can establish various communication strategies for the optimization of their.