A short red wine will be the gift of the American brand for exercising the right to vote as a citizen, a campaign that the brand carried out in the last elections this year and that it plans to replicate this coming May 27 when Colombians choose their presidential candidates for the second round of elections to elect the president of the republic for the next four years.
It will be another opportunity for Starbucks SMS Marketing Service and its path to generating engagement in a highly competitive segment such as the local one, taking advantage of an event of such relevance for Colombians as a strategy and that will surely replicate in its current macro environment in the different franchises that the company has. Worldwide. This initiative was quite liked by the citizens, especially the residents of the capital, who in the first version of the campaign were receptive to the loyalty of the brand in a transcendental event for the future of the country. “At Starbucks we care that you vote.
If you go to vote this Sunday, come to our stores with the voting certificate and we will proudly give you a Starbucks coffee on us. Get the best out of this Sunday with us”. arbucksVote. It was the brand’s network statement. Since the success of the campaign of the last elections, the brand in Colombia decided to double the number of coffees offering from approximately 120 to 300 and that will apply in all stores that are open in the main cities of the country. “We believe in the rights of citizens and in their power to create positive changes for society.