In addition to the use of social networks, it is also possible to use your phone to have new customers and thus increase the turnover of your company. This is prospecting, which concerns a company’s telephone marketing actions aimed at prospects. The objective of this action is to generate new customers or leads. At the same time, it is an opportunity to publicize your company, the products on sale, or the services offered. In the majority of cases, the main objective of telephone prospecting is to obtain appointments at the point of sale or at home in certain sectors of activity. Sometimes, it can be used during telephone sales offered by a company. Prospecting operations are carried out in files containing more or less qualified customer data from offshore call campaign networks. This is to reduce costs, especially in B2C contexts which often involve a high volume of calls.
Despite its many advantages, prospecting also has some disadvantages that can greatly tarnish the image of the company. Prospecting, an intrusive activity The first concern with this commercial marketing strategyis its character which is quite intrusive. Commercial prospecting by telephone has, in fact, suffered from bad press, whether with individuals Whatsapp Number List or companies. This bad reputation of telephone prospecting was caused by the quality of the exchanges made by certain prospectors with a client. This is also due to the invasive nature of the calls made by some unscrupulous call centers. In fact, a study revealed that 85% of people who take the survey don’t really appreciate unwanted phone calls from telemarketer networks. In general, some prospectors are not able to use less general and less standardized sales pitch.
This is why it becomes difficult for the customer to capture his attention and thus provide him with his personal data. Finally, this type of commercial teleprospecting practice is outdated as new telemarketing strategies keep appearing and the majority of them offer a personalized telephone speech to leads and prospects, to better convert them into customers. Networks of telemarketers exist nowadays to carry out telephone prospecting missions. Prospecting, a time-consuming operation In addition to its various advantages, there is another major disadvantage of phoning: its time-consuming nature. Indeed, it takes enough time to prepare a marketing prospecting mission. The same applies when implementing a teleprospecting campaign and telemarketing strategy.