A user reads the tweet and clicks on the link, accesses the article on your blog: he has just generated a user session from social networks, specifically Twitter. Referral traffic : you are reading an article in an online magazine, in a newspaper, for example an article in Forbes. Suddenly the article mentions your company and puts a link to your website. The user clicks on the link and accesses your web page: a user session with Referral Traffic origin has just been generated.
The standard to measure the origin of the traffic, the UTMs There is a standard, adopted by the majority of marketers around the world, to tag URLs and later allow traffic to be classified according to the categories set out in the previous point. This standard is very simple, please C Level Executive List if you do not have a technical profile, do not throw in the towel at this point, you are about to discover the power that something very simple like this gives.
To properly classify the origin of a visit, 5 parameters are needed (or let’s say that 5 parameters is enough), in the same way that we could say that 5 parameters are enough to describe a person’s physique (height, weight, eye color). eyes, hair type, etc. – not a very good example but give it to me for now). The 5 UTM parameters used to classify the origin of a visit to your website are the following: Fuente (utm_source): comes from Google, Linkedin, Twitter, etc. Medium (utm_medium): is it paid or organic.