Here are the four main sections of a buyer persona according to Hub spot: Who? Here you have to collect demographic information about your ideal client: general profile (work and family situation), demographic information (age, salary, place of residence and gender) and identifiers (what is their personality like and what are their preferred contact methods) . What? In this section you must collect how your company can help you in your objectives (primary and secondary) and challenges (idem). Why? This section is the perfect place to echo the comments you receive in the interviews about challenges, goals, complaints and objections.
How Finally, once you have a thorough understanding of what your customers need, you need to define the right marketing and sales messages to reach them. New Call-to-action Inbound marketing strategies that you can not stop applying Although there are many inbound marketing strategies that Fax Lists can create greater brand awareness and create new sales, conversion and loyalty opportunities, here are some that should be applied directly: Study and develop the profile of the buyer person Before carrying out any action , it is necessary to be very clear about the profile of the ideal client, what their needs are and what type of solutions the brand can offer them.
Having this type of information allows you to know what type of product or service can be offered and what type of content and strategies can be attractive, interesting and attractive, which would translate into an increase in leads and sales. Set SMART goals To know if a strategy really works or not and determine its success, you must have specific, measurable, achievable, relevant and temporary objectives . Without this part, it will be difficult to measure the success of a strategy and all the actions that are part of it, nor will it be possible to know if the results obtained are positive taking into account the investment made.