On the Internet everything is noise, low quality content, sell smoke, charlatans, etc. etc. What can we do to make our content visible? If we lower this reflection to the reality of bloggers, what can we do so that our content reaches those who we want it to reach? It seems that the only way to reach our audience is by making more and more noise. Faced with this situation, our only response is to make more noise? It’s like in those conversations where we step on what the other is saying by raising our voice, and the other reacts the same. The result is that we end up yelling at each other.
It is not about generating content for the sake of publishing something, for being present, but about launching the right message, to the right person, through the right channel and at the right time. What I have always called relevance marketing . As a first clear B2B Email List conclusion: Less noise and more signal, fewer posts and more relevance. chase or be found In the face of so much noise, one temptation is to do nothing to promote the content. I publish it and they will find me. Which is still true. If you don’t think about how your organic vs. social networks over the years. At the level of traffic , social networks are practically irrelevant. But of course, the answer is not so simple.
To get quality traffic through the rest of the channels, you need to have a minimum visibility. So the second reflection that I propose to you is: what is better to go out looking for users or let them find you? (outbound vs. inbound marketing). This is another classic reflection. Faced with so much noise, if you want to be heard, you have to shout loudly (large investment in outbound campaigns), because smaller investments are drowned out by so many messages. The other option is to generate valuable content to be found when someone searches for something related to your product or service.