With a number of business creations in continuous growth (+17.9 in 2019 according to INSEE), companies have every interest in developing a well-defined marketing strategy to differentiate themselves from the competition. To help you, discover in this article, examples of marketing strategies that have proven themselves. Have a website to develop your marketing strategy For the implementation of its marketing strategy , the online presence is essential. As such, businesses must have a website . But it still needs to be well positioned to be visible to Internet users. It is precisely for this reason that companies must master the basics of natural referencing (or SEO). It is a set of techniques to improve the positioning of a website on search engines.
This involves several elements such as the technical performance of the site, the external links as well as the quality of the content. On this last point, the content must be both relevant for Internet users, but also regular. So to publish articles frequently, companies have every interest in creating a blog . This makes it Whatsapp Mobile Number List to multiply the articles on the themes relating to your sector of activity. As such, Airbnb is a very successful example of blogging. Indeed, the leader in holiday rentals provides its listeners with neighborhood guides. Thus, each potential client can choose their accommodation in the appropriate neighborhood. marketing-strategy-example But beware, for this digital marketing strategy to work, it is essential to define these objectives upstream.
Post regularly on social media Corollaries of the website, social networks are essential for the development of a successful marketing strategy. They can be used by businesses in any industry and of any size. Indeed, today, individuals and companies use social networks daily . As a professional, you must therefore be present on these media in order to create a certain form of proximity with your audience. For this, do not hesitate to publish regularly to improve your visibility. For instance : on the news of your company; on the promotion of a product or service; on special offers granted to your subscribers; on blog posts you’ve recently published; on events that you organise.