Traditional marketing with ideas like television and radio, has given way to useful, convenient, and targeted marketing with the popularization of the internet. The main focus is no longer on ads running in places of high visibility to as many people as possible, regardless of whether people want to have access to them or not. The idea, today, is to appear to the right people, at the right time and in the right way . And that’s the main idea of inbound marketing — attraction marketing . In inbound, the company engages its target audience at different times before and after the purchase and mainly uses content and digital channels to engage them and turn them into a loyal customer.
Tip how to find out your lead’s problem? Content is the heart of the strategy. It aims to attract potential customers , guide them through the purchase and cultivate the relationship after the deal is closed. And the advantages of investing in inbound marketing are many. In today’s post, we brought some of them, check it out! 1. Building credibility when a company Whatsapp phone number list starts to produce relevant content about its area, it becomes a reference. Just imagine your own case, a real estate company that, on its blog and social networks , talks about new developments, apartments for sale or houses for rent in cozy places, among other topics of interest to its target audience . Soon, they will access the company’s channels in search of information on these matters.
Consequently they will be in contact with the brand and will end up building a relationship of trust with it. Quality content informs, educates and entertains. This strengthens ties, reinforces your image and increases your brand value — and best of all, conveniently for your consumers, when they need and are willing to buy . Do content marketing with those who are experts on the subject . Click on the banner below and contact our consultants right now! Do content marketing with experts on the subject 2. Market expansion quality content is shared, it attracts interest, it goes further. Gradually, the company can conquer new customers in a solid way — once the credibility, which we mentioned in the previous item, was built.