The average conversion rate for e-commerce sites is 2.63% Let it sink in. 97.37% of website visitors just wander around. And, considering the cost of acquiring traffic these days, that’s an ugly average. But you don’t have to settle for average. Understanding the customer journey can help you optimize your digital marketing strategy and increase conversion rates. In our experience, it is difficult for customers to conceptualize the e-commerce sales funnel in a way that benefits the customer and their business.
They think it’s a simplified process - from A to B - but breaking it up in stages is a better approach. In this post, we’ll show you how understanding the typical customer journey will help you increase conversion and customer retention in your ecommerce sales funnel. We Customer Phone Numbers Data have a lot to talk about, so let’s get started. What is an e-commerce sales funnel? An e-commerce sales funnel illustrates a person’s journey from potential customer to existing customer to customer retention. Customers can go through the funnel in the blink of an eye (they see something, they want it, they buy it), or it can take months or even years before they finally decide to make a purchase.
This is a simple example of an e-commerce sales funnel. Image Source Funnel designs vary widely between marketers and industries. You may have heard of conversion funnels, marketing funnels, or demand generation funnels. But while they take slightly different approaches, the concept is always the same: mapping the customer journey to taking the desired action . The 5 Stages of the Ecommerce Sales Funnel Another way to understand a funnel is to break it down into stages. Some companies do three or four stages; some do six. We love the five-stage ecommerce funnel, starting with brand awareness and ending with customer retention.