Many SEOs agree on the value of dealing with user experience in SEO. After all, attracting traffic is good, but the goal is to convert the visitor. On the other hand, there is still skepticism about the real impact of user signals on Google ’s results pages . We will therefore take a look at some patents filed by Google on the subject of user experience, and the influence of this experience on the search engine .
This is why areas such as ergonomicsweb, web design, the style of content or the response time of a page have an influence. The founders of Google, Sergey Brin and Larry Page (in the photo above) have always had the objective to offer relevant results and have List of Consumer Mobile number long been interested in mechanically and objectively translating systems to adapt to this subjective value. Technical constraints have meant that this has not always been possible or at least not in a satisfactory manner.
But the evolution of algorithms and current computing power make it a factor that really matters in SEO, and it’s not completely new. The random surfer One of the criteria used by Google to position a page is the number of links it receives from other pages (internal or external). With this system, a page is considered important if it receives links from other pages. The weight of the link or the juice transmitted depends on the popularity of the linking page.