There is no doubt that mobile devices are the future of the Internet, so the sooner your websites adapt to them, the better. You should not forget about people who still prefer a large monitor and a mouse, rather than touch screens, to view websites, so when designing websites, it is worth choosing a universal solution, which is Responsive Web Design. of advertising design - rules written in the laws 1 brand, 2017 Articles , Tips designer desk The combination of utility with appropriate aesthetic values seems to be the main principle in advertising design. Effective reaching the audience with the intended message is the result of a thoroughly studied idea for an advertisement.
With the key laws of perceiving reality and images in the back of your head, you can create an almost perfect design. When designing an advertisement, it is worth remembering the Pareto principle , which says that a large percentage of users will perform image manipulation service a small percentage of actions (by specifying 20% of customers, they will bring 80% profit). Therefore, it is assumed that 20% of the company’s promotion is provided by 80% of customers from this source. This means that these 20% of advertising messages (advertisements) should be carefully researched in terms of their effectiveness. Another important principle is proximity, where the proximity of individual elements favors the correct reading of the author’s intentions.
Following this principle, it is worth remembering that elements that are related in some way are presented in some relationship, and also placed close to each other. One of the most common principles used in design is the so-called Ockham’s razor - the assumption that the simplest solutions are always the best. Simple designs are elegant and often more effective than complex and over-decorated stylizations. It also holds true that the project is considered complete when there is nothing else to subtract. When designing, the law of the Mental Model is also checked , which assumes that it is much easier for the user to understand something new (or learn something new) if he can base it on something that is already known to him. The use of a bookmark system on the website or operating systems that are built using known situations, catalogs, desktops.