How and when to use Guess and Win contests in a marketing strategy? What are the steps to make one? Choosing the right contest for your business is the first rule to keep in mind when you start planning the creation of a prize contest for your marketing strategy. In fact, online contests are not all the same and the choice depends a lot on the type of business but also on the results you want to achieve. We have already talked in other articles about photo contests , surveys and Giveaways as sweepstakes that have their own specificities, very different from each other.
The participant therefore has the opportunity Mobile Phone Number to win prizes linked to having predicted the final result, automatically or by drawing among all those who have guessed correctly. A very interesting example of a Guess and Win contest is the one organized by Deliveroo during the last European football championships: Euroroo. In fact, Deliveroo, thinking about its target , a young audience who wants to watch the games at home in the company of their friends, has decided to give away 10 dinners offered by Deliveroo (to be consumed obviously on their sofa), extracted from all those who they would have guessed the result of Italy’s matches and the championship final.
The contest was very successful, the Euroroo contest page achieved a conversion rate of 11.14% . In general, it has also developed a positive brand awareness , especially in the target audience. Why create a Guess and Win contest? The Guess and Win contests have characteristics that distinguish them from all the others: They are contests that do not engage the user , unlike a photo contest for example, the user is not asked for a complex action, on the contrary; They play on the interests of the target and on the emotional link between the event and the user , the more the user is involved in the event the more he will be willing to participate.