October we invited customers and followers in general to participate in a vote with the objective of knowing which names we should choose for our platforms. The result as you already know is that our platforms are now called Dinamize Automation ( marketing automation ) and Dinamize Mail (email marketing) . If you want to know more about the campaign and the motivations considered the time has come to understand everything. Why change Jonatas Abbott partner and executive director of Dinamize says that the change had been on the marketing team’s agenda for some time.
The feedback from the commercial and customer service teams was that many customers confused the names of the products or used a simple “Dynamize” to talk about the platforms. This confusion was the starting point for the change. Part of this difficulty for customers is the fact that over the years several products have been launched with different names Dinamize’s first product was called Easy Malaysia Phone Number Mailing aimed at the email marketing market. The year was 2002 In 2012 Mail2Easy was launched with the same focus but with a series of updates and complementary features A few years later Dinamize Mail was launched a product with more features aimed at attracting leads and creating email flows In 2017 Dinamize’s marketing automation platform Dinamize Automation was launched .
All these products serve our customers perfectly well but confusion is inevitable. This is because the brand that is really recognized by the public is Dinamize. If you think “confusion” is an exaggeration maybe these images will make you agree with us The solution was to bet on the strength of the Dinamize brand to propose new product ideas . With the change things get simpler even for those who want more information about our products. Start of the campaign The campaign started with a request from Jonatas Abbott partner and executive director of Dinamize. He shared the difficulty of defining which names were best suited for platforms.