Your customer service team may own the process of getting reviews of your SaaS solution, but it is important for your sales and marketing teams to be involved in this initiative, as well. Ultimately, the sales and marketing teams need those reviews as social proof that your company has the solutions your prospects need. Even in this time of uncertainty, businesses are asking their brand evangelists to give them shout-outs, offer referrals, and write reviews. These are all strategic marketing requests that are appropriate to pursue right now, but the lead generation tactic that we’ll be focusing on today revolves around third-party review sites.
Why You Need to Have a Presence on Third Party Review Sites The Martech 5000 (which is really 8,000) landscape was recently released. If you haven’t already seen it, take a look. martech-landscape-2020-martech5000-slide Overwhelmed? That’s exactly how your prospects feel as they’re trying to navigate the landscape and find Belarus Phone Number a trusted vendor. How do they sift through thousands of providers and identify a handful of solutions to vet? They look to their peers who are using SaaS solutions every day. Although it’s possible that your prospect might personally know someone who works at a similar-sized company in their industry and has similar challenges and a comparable martech stack.
Because of this they turn to a place where professionals like themselves are giving this information away for example, review sites. If you have a presence and live reviews of your SaaS solution on a third-party review site, you can be front and center as that lead considers which vendor to purchase from. The information your prospects view about your company on a third-party review site will validate (or invalidate) the messaging you present on your own site. Here are some of the benefits of having a presence on review sites that list companies with similar solutions: Brand awareness: Your presence on review sites allows leads who might not know about your brand to discover you.