Sending newsletters to your customers can be a great way to nurture a relationship with them . However there is a problem new subscribers only have access to new emails . They will never see the first emails sent to your list only those sent after they signed up. That’s where drip marketing comes in an email marketing strategy focused on sending a series of automated personalized emails . You can determine when sequences will trigger and whether they can be triggered by actions yourself. Confused Don’t worry we’ll explain! In this post we’ll cover the concept of drip marketing and teach you how you can use it to engage your customers. Read on to find out What is drip marketing When to run a drip marketing campaign.
Prepared So let’s go! what is drip marketingWhat is drip marketing Drip marketing also known as drip marketing is a branch of marketing that aims to send automated messages based on specific user times or actions . They are 100% custom and pre-written so you don’t waste time writing each one manually. By sending drip campaigns you can reach the user with the Belgium Phone Number best message and at the best time . Therefore they can be triggered according to the action of an individual. For example if a potential customer is browsing your premium product pages but hasn’t clicked on one yet an email may be triggered with content about those products. In this strategy you segment your contact list according to demographics purchase history and which emails he has opened in the past .
And best of all you spend minimal time creating campaigns. Hence it is an extremely efficient email marketing tactic. Want to learn more about getting started in email marketing We have created a complete guide on Email Marketing for you to know everything about this feature Name Email DOWNLOAD EBOOK When to run a drip marketing campaign Drip Marketing Through drip marketing you can customize different strategies with different goals but all of them with the purpose of engaging your consumers . Confused about how and when to run a drip campaignt We will explain now! 1. Welcome emails Welcome emails are a great move when a user signs up to your list.