For digital marketing and advertising agencies the most essential tool for converting strangers into clients isn’t a business card or portfolio, but an elevator pitch. Picture this: you see your ideal client at a conference or while prospecting online. In either case, you want to convince them that their business would benefit from partnering with you. You need a short, compelling way to engage their interest and eventually close the deal. A compelling elevator pitch starts the conversation. What is an elevator pitch? elevator pitch template Of the many elevator pitch templates available, most can be broken down into the following parts: What product or service you offer Who your product or When delivered in person, the ideal length is 20 to seconds or about as long as an elevator ride all while speaking steadily and clearly.
These components are a good place to start but are not the only things you need for a successful pitch Below is a pitch from an SEO agency that was sent to writer James Johnson at , a company that sells a suite of SEO tools: elevator pitch example Although the pitch answers all the “who, what, why” questions, it rubbed James the wrong way for a few reasons: The pitch is too focused on the agency’s needs like the price of Bahamas Phone Number their services and not on the prospective client’s needs The claims are too wordy and not compelling enough to convince the prospect The SEO agency wastes time touting to be “designed for success” and “focused on getting results” without delivering examples of quantifiable results that could actually set it apart from other agencies.
The sender relies too much on industry jargon and fails to explain what can actually achieve for the prospective client’s business Spelling errors, such as loose instead of lose, fail to instill much confidence that this is a competent and detail-oriented SEO agency To create an elevator pitch that won’t be ignored, start by shifting the focus away from selling yourself outright. Empathizing with your prospect’s needs, respecting their time, and making your pitch personal are effective ways to sell your agency without any gimmicks. Below, you’ll find a twist on the traditional elevator pitch template that prioritizes your ideal client while highlighting the value you provide. Each step is designed to take your pitch from good to great. Lastly, you’ll learn when and how to deliver your pitch so that it never falls on deaf ears.