One of the big challenges with content marketing and blogging is the continual need to create content. Depending on the size of your company, or your schedule as a solo creator, consistent content creation can take a significant amount of time. When you’re busy, it can seem challenging to keep up with demand. For many of us, a major solution to the need for a content drip is evergreen content. In addition, content curation goes a long way to help ensure that our followers and sales leads always have something to look at Fortunately, both of these options are relatively easy to manage, especially by using automated tools. However, there’s another option that fewer people think about: repurposing content. Let’s take a look at what repurposing is, and how to do it for different original content types.
What is Content Repurposing? what is a? Repurposing content is the practice of taking one type of content and turning it into something else. Then, the new content typically is posted on social media or used for other purposes, such as lead magnets. Repurposing Azerbaijan Phone Number can involve the same family of content types (such as turning a blog post into a book or article) or shift from one type to another (for example, turning a book into a screenplay). Generally speaking, this practice helps content creators and marketers “stretch” their efforts and increase ROI. Repurposing Blog Content As a blogger, I can’t resist talking about this type of repurposing content before the others. One of the drawbacks of blogging is that it takes a lot of time to plan and create each post.
However, blogs are easy to repurpose into other content types, and also have a wide variety of distribution channels. In addition, many people would be surprised to find out how many things they read are either blogs or derived from blog posts. Let’s look at repurposing options. 1. Update and republish old blog posts with new information One of the things that I do regularly is review my blog content. As part of that process, I look for posts that need some help. In particular, updating posts with new information or current SEO techniques helps your posts gain new traffic. Remember, no matter what kind of blog you’re running, other content creators want to displace you on search engine results. For that reason, the battle for SEO dominance is constant.