A few weeks ago, my good friend @Sr_Serrano sent me this brief conference by Hernan Casciari . This is one of the famous Ted Talks , events that take place in many cities around the world, in this case in Río de la Plata, in which speakers participate telling their projects and experiences, some of them very interesting. Hernan Casciari’s conference is entitled “How to kill the middleman”, and I consider it one of the most farsighted criticisms I have heard in recent times about how badly the creative-cultural industry is adapting to the new times in network 2.0 or 3.0 . I recommend viewing it for its clarification. It is sad to be able to say that within an industry as rich as the literary industry, only 5% of the income generated by the sale of a book goes to its author.
This is the case in the best of cases, since the author rarely knows how many books are sold, and trusts the honesty of publishers and intermediaries who quantify their sales. Ridiculous scheme. If we bought a book for a price of €20 (a novel background remove service in a bookstore), €10 would be for distribution, while of the remaining 10, the publisher takes 5. Of the remaining 5, €3 is usually used for printing ( if they are large print runs). There is €2 left, between advertising, agents and other intermediaries, the author only receives approximately €1… I recently read in the ABC newspaper how the writer Lucía Etxebarría announced the following on her Facebook: Since more illegal copies of my novel have been downloaded than copies have been purchased, I am announcing that I will not republish books.
The unfortunate thing about this phrase is that there are still authors who do not understand the new paradigm, who do not understand that their readers are the ones who consume their literature, and that those who are really stealing from them are others. It is not the fault of the reader that he only earns 5% of the book. Could you earn more if those people who have downloaded the book through some web or P2P platform bought it? Well, maybe yes…However, if you prohibit downloading it, would they go to buy it at the bookstore? Well surely not.