Although app download numbers vary significantly from month to month, there has been a definite surge in downloads of TikTok over the last couple of years. Indeed it ranked as the topmost downloaded non-gaming app in Apple iOS App Store for Q1 2019, with more than 33 million downloads. It hasn’t kept that position every month since launch; however, it has always performed well. TikTok is no longer merely a niche social network and video sharing app. It is extremely popular and has real staying power with the young. Any brand with a youth-focus should build some form of TikTok presence, possibly working with the fashionable youngsters who broadcast on the app. Better Engagement Rates for Nano- and Micro-Influencers
Than for the Superstar of Social Media influencer marketing engagement rates We analyzed 100,000+ influencer profiles across leading influencer marketing platforms, Instagram, TikTok, and Twitter to see if there were variations in the engagement rate depending on an influencer’s number of followers. We made a definite conclusion: influencers with Background Remove Service lower engagement than those with fewer followers. This is particularly evident on Instagram, where nano-influencers with fewer than 1,000 followers have seven times the engagement rate than mega-influencers with greater than 100,000 followers (7.2% vs. 1.1%). This pattern shows at every follower-number level in between these extremes.
The follower rate numbers on the other surveyed platforms may differ, but the pattern remains the same. Twitter has overall lower levels of engagement – people make so many tweets that go unanswered. But Twitter influencers with fewer than 1,000 followers have 1.4% engagement, while those with more than 100,000 followers have a mere 0.3% of their followers engaging with their tweets. TikTok has much higher engagement at all follower levels, but even here, the same pattern is evident. Small TikTok users have 9.38% engagement, yet the superstars can only manage 5.3%. Again, the trend is visible at all follower levels.