Businesses have recognized the value of keeping an active presence on the various social platforms. Most firms have to be somewhat selective about the social networks to which they actively contribute, however. Social networking can be a huge time suck and use of resources. That means that you need to focus on the social platforms where your customers spend the bulk of their time. LinkedIn may not have the daily appeal of TikTok for a young audience or Facebook for their elders, but it is popular, particularly with a professional audience. Keeping an active LinkedIn presence is particularly essential for any B2B business. LinkedIn had more than 740 million active users in 2020, meaning that it is now much more than merely a networking site for professionals. It is an ideal place for many businesses to demonstrate thought leadership and market their brands. However, as with all social media, you need to find a way to operate your LinkedIn accounts as efficiently as possible. The best solution to this is to use a LinkedIn posting tool to save your business time.
Many of these tools offer more than just post-scheduling, too. They include features like analytics, automated publishing, content management, keyword filtering, multi-account management, and more. Most allow you to schedule your social posts across all your social accounts, customizing them to ensure you follow best practices for each social platform. We believe the Image Manipulation Service LinkedIn scheduling tools we have included here can simplify your social media marketing efforts, giving you more time for the things that matter to your business. 15 LinkedIn Posting Tools to Save Your Business Time: 1. ContentCal 2. Brandwatch (Formerly Falcon.io) 3. Loomly 4. PromoRepublic 5. Sendible 6. Agorapulse 7. e-clincher 8. CoSchedule 9. Crowdfire 10. Sprout Social Read more 1. ContentCal You can use ContentCal to plan, create, collaborate, publish and analyze your content from a central content hub. It includes in-built approval flows to help streamline the process and avoid bottlenecks. The different plans permit different numbers of social profiles, with four social accounts allowed on the lowest level (Pro) plan. One of these can be LinkedIn. At its heart, ContentCal is a visual calendar.
Its central dashboard includes tutorial videos that cover just about everything the platform can do. You can visualize all the posts you set in the main calendar, using color-coding to indicate each post’s status. Although you will find some analytics in all ContentCal plans, you can purchase an optional Advanced Analytics bolt-on. This includes much organic LinkedIn data, including followers, paid followers, impressions, posts, follower growth, engagement rate, impressions, likes, comments, and clicks. You can also view paid media analytics for LinkedIn, Facebook, Google, and TikTok ads. 2. Brandwatch (Formerly Falcon.io) Brandwatch Formerly Falcon.io free social media management tool Source: Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. It comes in two versions: Essentials, where you can connect up to five social media channels, including LinkedIn, and use a social media calendar, social inbox, performance dashboards, and a mobile app. Full Suite, which includes everything in Essentials with unlimited social media channels, team collaboration, approval flows, social listening, competitive benchmarking, and much more Brandwatch uses a unified content calendar with posts scheduled by date and clearly identifiable by social platforms.