Instead, you provide useful information to your target market in the hope that they will want to learn more about your brand. While direct marketing focuses on conversions, indirect marketing is about building brand awareness and creating a sense of familiarity with your potential customers. For example, say you want to attract more interest in your logo design service. Instead of sending potential clients an email outlining your design costs and what you have to offer, you can record a podcast about creating a logo. In this podcast, you give your audience helpful information on what to look for in a great logo.
At their core, direct and indirect marketing both have the same end goal. Both aim to improve bottom line and increase sales. However, while direct marketing is blunt, indirect Taiwan Phone Number List marketing focuses on developing relationships with customers. That means the increased sales are more of a side effect of your efforts than the core purpose. Indirect marketing is a way for companies like yours to showcase their services, products, and even their identities without the need for explicit advertising. You don’t spam potential customers with your product purchase requests or sales newsletters.
This gives them information they can use, while subtly highlighting your position as an industry thought leader. Also, you can casually reference your brand in podcasts, by talking about your experiences designing for other companies or drawing attention to case studies. The idea is that your indirect marketing efforts provide instant value to your target audience through entertainment or education. At the same time, these strategies plant the seed in the customer’s mind that you as a logo design company have something useful to offer. They learn about the techniques you use and the satisfied clients you’ve worked with.