As of 2021, Pinterest is the 14th largest social network in the world with 459 million monthly active users. Although we all notice the difference in the number of current users on this platform compared to Facebook and Instagram. That should be all, what we need to care more about is how Pinterest helps our business and brand. In fact, 80% of weekly pinners have discovered a new brand or product on Pinterest. And Pinterest statistics show that both the number of Pinners and boards created is increasing year by year.
Demographic studies on this platform show that the majority of users are female, specifically in the United States, 66% are female between the South Africa Phone Number List ages of 25-54 – 2020, however as of 2021, it becomes more and more popular with men and Generation Z. One metric that might impress you is that Pinterest drives 3.8x more sales than other platforms, and 87% of Pinners purchased products thanks to Pinterest – 2020 study. The areas of most interest on Pinterest include fashion, food, automotive, product design, architecture, interiors, and travel.
What makes Pinterest different from other social media platforms? Pinterest is a social network where people can find inspiration and ideas for their hobbies and interests. And it is a source of positive inspiration – it is not the basis for FOMO or controversial responses. Every idea is represented by a Pin – an image that is searched and saved by Pinterest users. Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales. And most importantly for businesses, Pins help people find more information about the products they’re looking to buy.