Benefits of Content Marketing that you should know Georgy Fedotov Georgy Fedotov 7 Benefits of Content Marketing Today more than 615 million devices have an ad blocker installed, which means that digital advertising is less and less effective and reaches fewer people . reach their target audience without resorting to annoying ads and in a very effective way ? The answer is through content marketing . As we have seen in the previous article “ what is content marketing? ” , Content marketing is a marketing technique that is based on creating, publishing and distributing content of interest to your target audience in order to convert it into your future customers.
Content builds relationships, relationships are built on trust, trust builds revenue. Brian Halligan, Co-Founder and CEO of Hubspot In this article I want to see with you more thoroughly the benefits of content marketing today, when advertising is less and less Country Email List effective and more expensive. Contents show 7. Benefits of content marketing 1 . Accompany your target audience throughout the purchase process Content marketing is beneficial in each of the phases of the purchase process of your target audience. Content can help make you known, build trust, convert your website visitors into leads (sales opportunities), increase your income, and create true evangelists for your brand.
Content marketing increases brand awareness Providing quality content that is perceived as such can position your company as an expert or opinion leader within its area. Clearly this depends on the topics that you are going to expose and to which you dedicate your business, increasing the notoriety of your brand. By making your brand more visible and authoritative, consumers will trust it more. In this way, your target audience may be more willing to spend their money on the products or services you offer. Various studies have shown that at least one in two digital users feels influenced by the content published by companies.