But when we start looking at metrics and analytics, we can easily fall into the trap of thinking that the goal is simply to drive traffic to your site. As you will see as we go through the topic, it is not that difficult to get visitors to your site. That is not the goal , however. The real goal is to generate more business, which means converting your site visitors into sales. So what really needs to happen is attracting the right visitors, not just those who find their way to your site. 6 questions to ask yourself during web design keywords are the key Keywords are simply the words that.
You expect to be included in searches by people looking for what you are selling. To get this part right, you may need to do some research, although Australia Phone Number List as a business owner, you probably have a pretty good idea of the so-called “pain points” of your potential customers. Still, you’ll want to make sure you’re targeting the right keywords for effective SEO. Ideally, you should be looking for keywords that have a high search volume, which means that a lot of people are searching for those search terms.
However to be really effective, it will also be good to make sure that there is not a lot of competition for those keywords. In other words, if there are fewer results for those searches, you have a higher chance of appearing at the top of the results and getting more people to click on your links. Lastly, you’ll want to make sure that the content on your site is appropriate for the searches that will bring people there. It’s not enough to get people to land on your site. All of your well-laid SEO plans will be for naught if your blog posts and other content don’t address issues that your potential buyers care about. If the content behind the keywords doesn’t interest them, you can’t wait for them to come back, or stay there long enough for you to use your sales magic to convert them into customers.