A case study, an analysis of a specific case, usually presents a description of the solution to a problem in a selected field. At the same time, it is one of the most popular forms of content marketing - presenting the company’s real problem and how to solve it with a specific product or service can give better results than many advertising campaigns. What is a case study? A well-developed case is a very good tool in promoting the company and its services. It allows you to present the advantages of the product in an unobtrusive way, giving, as it were, on a platter how to use it. As we can read in the casebook Methodology of creating a case study1The research and teaching method known as caste study was developed in the 19th century. It combines the theoretical findings of a given field of knowledge with the practice of everyday life, as the authors of the publication point out.
The added value of case studies is that they present the exact course of the study or process - specific data, sequence of events - and are characterized UK Phone Number List by great detail. They also allow you to learn from other people’s mistakes, but also from successes, while at the same time being a field for discussion around the topic. Case studies also allow you to illustrate the effectiveness of your activities. By presenting a specific problem of a (specific) customer and ways to deal with it with the help of your product, you will prove to potential customers that your service can also be a hit in their case. Therefore, it is worth taking care in the case study to present the challenges that had to be met, to describe the selected solution, explain its application and discuss the results. Case studies can take the form of extended reports or short reports. As the authors of the aforementioned casebook note, choosing the right topic is a serious challenge faced by the authors of case studies. We have already written about how to choose content in one of our previous articles - you can also apply the presented methods in this case. Will the case study work for you? Case study is certainly an effective method for acquiring leads.
Well written presenting a specific case, will strengthen the professional image of the company. Each potential client who encounters the same problem in his work will be able to put himself in the situation of the client presented in the material and try to solve it using your product, tool or service. If you want to develop an interesting case study, you should include the causes, methods and effects of the activities carried out - this is what your current and potential customers expect. If, on the other hand, you want to catch the attention of your audience, base your case on specific figures - it always makes an impression. The more specific the description presented in the case study, the easier and faster its recipients will find a point of reference to their own situation - a clear description of the project that led to solving the problem can bring you more customers than advertising campaigns. Importantly, the case study works well both in the case of brands already available on the market, as well as in the case of introducing a new service to the market, when it has not yet been fully understood by users. A case study that has become a permanent part of content marketing activities thanks to strengthening the image of an expert and brand credibility.