I’m asked this simple, and completely reasonable question, often, and it always gives me pause because I know that the answer - “it depends” - won’t be enough. I get it. Really, I do. I help smart people, like you, build content marketing strategies, and I know you understand that content marketing is a journey. But, knowing that content marketing requires patience and actually feeling patient is not the same thing, especially when other priorities are competing for your time. If you could get some sign - any sign- that you’re on the right path, it would be so much easier. This is exactly why you need a content marketing strategy. Examining your reasons for creating content and using that information to prioritize and guide your work is like getting fuel and a map for your journey - a map, with checkpoints, so you can track your progress and make adjustments along the way.
In this post, we’ll take a look at a few components of a content marketing strategy, and discuss how each can help you drive results - and what you should expect. The Discovery France Phone Number List Process Whether you’re building a content marketing strategy in-house or working with a consultant, you’ll first go through a discovery process. In this phase, you gather together everything you know about your current situation - you examine the business, the customers, the competition and your previous promotional activities. You then analyze what you want to accomplish going forward. Once you’ve discovered where you’re at, and where you would like to be, the next question is “How do you expect your content to support your goals?” Do you want to increase your website traffic. Whatever it may be, when you clarify your purpose, you can optimize your content, track the results and learn from its performance.
What do you think that will do for you? The point of this process is to be objective, to take a step back and look at the bigger picture. Gather reliable information about your business and marketing activities and define what, exactly, “results” means to you. This entire process is helpful for setting you on course. Many companies produce content with only a vague notion of what they expect it to do for them - that’s like jumping into a random car, in a foreign country, and driving off without bothering to check your fuel level or map. Keep up with the story. Subscribe to the Social Media Today free daily newsletter Email: Work email address Sign up Each piece of content you create should have a purpose. It can be as simple as getting the reader to engage with another piece of content, or maybe you want to increase your visibility for a certain term in the search engine results.