While there are many free and incredibly useful options for tracking general analytics – for example Google Analytics and Facebook Insights – most of them only give you a basic level of knowledge of what’s going on. When you use the metrics that come with automation tools, they will help you gain better insights on the types of key performance indicators (KPIs) that are specifically related to your marketing campaigns. The best part is that they are tracked contextually and in real time, and are stored all in one place. Brand Consistency Building a recognizable and trusted brand takes time and work, and the more people you can reach in a streamlined and consistent way, the more chance you will have of capturing leads and converting.
Not only that, but the more recognizable your brand is over the longer term, the more your customers will come to recognize and trust you, simply because they know that they can expect the extraordinary when they see something from you in their inbox or go through their Facebook Bitcoin Email Leads feed. By offering templates and design options, automation tools can help promote consistency and thus build loyalty and visibility through multiple channels. Not only that, but when your customers hear from you on a consistent basis, they’re much more likely to get comfortable and make purchases. Automation Tools The important thing to remember when choosing the right automation tool is to pick one that fits not only your budget but your overall skill level.
If you’re just starting out and you’re an independent entrepreneur with a small list and a fairly simple marketing strategy (think email and two basic social campaigns) you could easily get by on a combination of the more basic, free or low cost tools to stay organized. Here are a few of the best digital marketing tools that can help you save time, improve your strategy, nurture leads, improve workflow processes, and essentially boost your return on investment (ROI). HubSpot HubSpot is consistently rated one of the most user-friendly automation platforms. An all-in-one tool, there are different versions available for those with different needs and budget levels, with the lowest price point being $50 per month and the top tier sitting at around $2,400 per month. Hubspot can do a little bit of everything, and it has a strong focus on inbound marketing. It’s excellent for small businesses that are looking for a basepoint with which to not only develop a content marketing strategy, but to integrate this with pretty much any other related aspect of workflow and SEO that they need. For instance, Hubspot has features for content curation, search engine optimization, email automation, social media, attribution reporting, Salesforce integration, and analytics.