It is time to prepare to receive the new year with a solid strategy focused on these SEO trends. Let’s remember that in user behavior changed due to the pandemic. Now, companies must focus on adapting to these new behaviors to continue positioning themselves in the market. Google notified about a future update of its algorithm to evaluate the page experience (page experience) offered by websites. The company revealed that, through internal studies and industry research, they found that users prefer sites that have a great page experience and therefore want to ensure that the first SERP results are in line with this.
The Page Experience update has been called Web Vitals, which is nothing more than an initiative designed to help websites quantify their page experience and identify opportunities for improvement. The new algorithm will measure aspects related to how users email database perceive the experience of interacting with a web page. Why is Page Experience important? page experienceThe user experience is a priority for Google. For this reason, for a long time they have been evaluating different aspects of the contents and web pages to position them in their search engine. One of the key SEO factors for ranking is that pages must be optimized for mobile devices. Google also asks that sites avoid the use of mobile pop-ups and interstitial windows that can affect the user experience, as well as offer safe browsing and have HTTPS. According to Google, the optimization of these factors makes the web more pleasant for users.
They claim that if users have good experiences with the pages they will do more on these sites and participate more actively. Conversely, a bad experience with a Page could make it difficult for a person to find the valuable information on a Page. Simply put, with the new Page Experience algorithm, Google wants to know how relevant your website is in order to rank it correctly. Their goal is to make sure that the sites that rank at the top are the ones that users like the most and therefore cannot create negative experiences.