So we see groups of people with the same interests that are no longer limited to demographics, such as the facebook page of bike lovers. A forum group for photography lovers. This kind of grouping will make gen c have a different form of grouping. In addition, digital information will make grouping in the future even more complicated (such as facebook’s suggest friends / suggest page system.
Gen c and the dynamic customer journey based on the original idea of the customer journey as an awareness / interest / desire / action funnel, gen c adds even more complexity to this journey through their behavior. This behavior is not just a matter of receiving information through phone number list online channels only. But it also includes the behavior of choosing to believe information. That is changing with as we started to see from many surveys. That consumers are influenced and make decisions based on different information (for example, many people trust information from strangers online more than their own friends.
Here, brain solis himself tries to sketch out a picture of the dynamic customer journey as shown below. Which can be seen that it is quite complicated and invites workers to hold on to each other ever (but let’s admit it. Because that’s the world we’re going to face soon) dynamic_journey source: brian solis gen c is not about age. Although most people may think that gen c is gen y or gen z who grew up with new technology. Which has a reasonable part. But what marketers shouldn’t overlook is that gen c is, in fact, more than age-determined.